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In 1989, in Montreal, a man massacred 14 women. In 1991, on the 2nd anniversary of that tragic event, a handful of Canadian men created White Ribbon Day. Their goal was to urge men to speak out against violence against women.
From such humble beginnings, White Ribbon Day has come a very long way. In 1999, the United Nations General Assembly declared November 25 the International Day for the Elimination of Violence Against Women (IDEVAW), and the White Ribbon has become the symbol for the day.
Australia’s government became involved in 2000, and, in 2003, the Australian branch of the United Nations Development Fund for Women, UNIFEM, partnered with men and men's organisations to make White Ribbon Day a national campaign. 10,000 white ribbons were distributed that year.
Today, more than 10 times as many people get behind White Ribbon campaign. It now boasts more than 1,000 White Ribbon Ambassadors Australia wide, and each year, hundreds of thousands of white ribbons are worn by men and women across Australia — from all walks of life.
© 2012, Automotive Holdings Group Limited